In order to write blogs effective for SEO, keeping potential readers in your mind will also help you organically improve your score. This includes making sure that your content is readable, has a clear structure and most importantly answers the question. Below are a few more tips on how to write the best blogs effective for SEO.
Plan out the structure of your post
It’s beneficial to create a plan. It doesn’t need to be in-depth, it just needs to include all the key points you’re going to cover. Writing these out as potential headings/subheadings can be an easy way to structure your blog post.
Planning beforehand helps you to organise your thoughts so that when you put them onto the page they appear in a logical order. It’s advisable to include any research you’ve done in your plan so that you know what source fits where.
Tags play an important role in SEO.
For example on any post, H1 tags are very noticeable due to their size and also inform the reader what they’re going to see on the rest of the page. The H1 tag is essentially a page title.
All of the important pages on your site should have H1 tags to draw in the reader and give a clear indication of the content on the page. When you have great H1 tags, it can make a big difference to SEO performance.
Most blogs will have a title, main topics and sub-topics. Below are the tags normally used for each section:
- H1 – Use only once as your title
- H2 – Main sections or topics of your content
- H3 – Sub-topics of each section
Use transition words
Transition words help the content to flow easily from one paragraph to the next.
These words can vary from singular words, such as “furthermore” or “lastly.” However, they can also be a phrase, like “in addition to” or “as a result.”
Using transition words will help improve the overall readability of your content. Content that is easy to read, with adequate headings, subheadings, lists, and transition words, is more likely to be promoted by search engines.
Use related keywords
Related keywords are variants of, synonyms of, or related terms to the main keywords that you have targeted for your post.
When your page shows up in search results, the page title is the first thing that someone will see. However, when the keyword they’re searching for appears in the title, it tells them that they’ve found content that strongly relates to their search.
Keep paragraphs short
The shorter the paragraphs, the easier it is to read. Blog writing isn’t about making the paragraphs as long as possible. By breaking up your blog posts inappropriate places, your readers will find the content easier to digest.
The longer and more complicated your sentences are, the more difficult it is to retain the attention of your readers.