Facebook connects billions of people around the globe each day. Therefore, marketing with Facebook is a great way to grow your business. With Facebook, you can connect with both customers and business peers.
Creating a presence on Facebook may seem intimidating at first. Luckily, you don’t need to be ‘tech-savvy’ to make it work for you. Here is a guide on how to get started.
Create a page
Behind every Facebook business page is a personal Facebook page. Admins are needed to make modifications and grant permission to other users. Facebook ensures that your personal Facebook page cannot be accessed through your business’s page.
You can set up your business page after creating your page. Start by adding a page name, category, and brief description of your business. Once done, click ‘Create Page’. Facebook might prompt you to connect your page to WhatsApp. This allows you to sync contact information and any updates made on Facebook.
Customise your page
Continue to customise your page by adding a username – this should be your business’s name. Make sure it’s simple and correct so that it’s easier for people to find your page. Start uploading photos that represent your business. Ideally, the profile picture should be your company’s logo. Don’t worry if you haven’t got one yet. You can easily create a free logo by visiting LogoMakr or FreeLogo.
Engage with your readers by posting content. Plan what you’re going to post and when you’re going to post it. Aim to post at least once a week as it keeps customers interested and up-to-date. Remember, social media isn’t the best place for text-heavy posts. To catch someone’s attention, try to post photos, videos and stories instead. Stories are time-sensitive content that allows your customers to see a snapshot of your business’s everyday. A great feature of Facebook is that you cross-post from an Instagram business account.
Question-based posts are another great way to interact and build a community. Providing responses and engaging in friendly debates also boosts your credibility. It’s also important to know your customers to host contests and giveaways.
Host a contest
Attract people to your page by hosting a contest or giveaway. Make sure that the prize is relevant and appropriate for your online audience. When hosting a contest:
- Make sure that only people who follow your page can enter. This will increase your following.
- Ask people to ‘like’ and ‘share’ your post. This affects Facebook’s algorithm, allowing your posts to reach more people.
- Ask people to enter contests by giving their email addresses. This will help you build an email list for future marketing purposes.
Before posting, check for any grammatical errors. Spelling mistakes and poor grammar make you look unprofessional. You don’t want customers or peers to doubt your business! Use free tools such as Grammarly to check your electronic writing before posting.
Don’t forget to keep your posts relevant to your business. Avoid posting anything controversial as it could harm your business’s reputation. It’s also beneficial to monitor your page routinely. Routine monitoring allows you to respond to customer messages and comments regularly. You’ll also be able to review or remove any posts that may be outdated or unwanted.
Grow your Facebook presence
Once you’ve started marketing with Facebook, consider growing your Facebook presence. Facebook groups have a strong organic reach and are a good way of stimulating growth. Find a group that is related to your business, then start engaging with the other members. Sharing tips, advertising, and asking for advice are all good ways to raise awareness of your business- just make sure to follow the rules of each group. If you can’t find a group that’s relevant, try creating one. If you do use Facebook groups, make sure to link your business page to your personal profile. This will make it easy for other members of the group who see your profile to easily navigate to your business’s page.
Visit the Facebook Ads Manager to create an ad. The cost depends on the size and scope of the ad you want. Traditional ads are great but try to think beyond them.
For more information on how to use social media marketing effectively, visit our blog.