Customer Relationship Management

Low Budget Digital Marketing – All You Need to Know

Small businesses often struggle with exposure. Many people believe that effective marketing requires a huge budget. How can a small business begin on a low digital marketing budget? What is digital marketing? Digital marketing passively generates leads as an alternative to strategies like cold calling. It uses online content to build brand recognition with the …

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A Helpful Guide on Dealing With Difficult Clients the Right Way

Dealing with difficult clients can be tough, but these clients can benefit your company’s performance. Upset clients provide opportunities for your staff to exercise their conflict resolution skills. Many clients want to be heard and have their issues recognised. By carefully listening to a customer’s issues, you may gain a different perspective on how your …

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The Sole Traders’ Full Guide to Effective Inbound Marketing

Inbound marketing is a somewhat elusive term, despite it being a very helpful tool for growing businesses. It helps drive user engagement, give industry knowledge, and to find the right audience.  Despite this, many still don’t know what it is or how to use it. Here’s why that needs to change today. What exactly is …

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What Is a Testimonial and Helpful Ways to Use Them

So what is a testimonial? Testimonials are one of the most essential tools a company can use. A testimonial is a brief remark that indicates how a product or service is performed for a consumer. Testimonials differ from reviews in that reviews are often unguided and written by the customer. They may help you gain …

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